Website Discovery Workshop to Maximise Your Redesign Potential

Your website shapes how users find, trust and interact with your brand.
Our Website Discovery sessions are designed for organisations planning a redesign or migration, defining scope, structure, content direction and feature requirements before design and development begin. We translate findings into a practical website roadmap so you can proceed with clarity, alignment and defined scope.

Book a Website Discovery Session
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Why Website Discovery Matters

Many organisations begin a website redesign or migration without clearly defined scope, sitemap or functional requirements. A Website Discovery workshop provides clarity on page purpose, user journeys, content structure, feature needs and technical feasibility, while aligning stakeholders early in the planning process. The outcome is not just information. It is a practical blueprint for a scalable, high-performing website that supports growth today and adapts as your business evolves.

Strategic Website Discovery That Drives Results

We combine UX planning, technical feasibility review, content structure analysis and feature scoping to create a practical, prioritised website roadmap. Whether you are rebuilding, migrating platforms or expanding functionality, Discovery ensures your design and development investment is deliberate rather than assumption-led. Each session is tailored to your website maturity, business model and functional requirements.

Option 1

Website Discovery Workshop

Best for: Smaller websites, early planning, or teams wanting quick clarity before starting design or development.

Duration 3-Hour Facilitated Session
Format Facilitated collaborative workshop
AU $3,900

Includes

  • Alignment on business goals and success measures
  • User journey and key workflow mapping
  • High-level sitemap direction
  • Core feature and integration identification
  • Content structure and expansion opportunities
  • Platform feasibility and technical considerations
  • Branding, accessibility and content structure considerations

You Receive

  • Sitemap and page purpose summary
  • Prioritised feature and functionality list
  • Website roadmap with Indicative delivery timeline and effort
  • Statement of Work outline for internal alignment and approval

Outcome

A clear website blueprint that gives you confidence in what will be built, why it matters, and the next steps to move forward.

Option 2

Website Discovery & Roadmap Sprint

Best for: Medium to large websites, redesigns, CMS migrations, or organisations needing deeper planning and cross-team alignment.

Duration 1–2 Week Discovery Sprint
Format Workshops plus analysis
From AU $6,900

Includes

  • Multi-stakeholder discovery workshops
  • Detailed sitemap and page template architecture
  • User journey and conversion flow mapping
  • Feature, integration and CMS requirement definition
  • Content hierarchy and expansion framework
  • Technical architecture and platform validation
  • Accessibility and UX direction guidance
  • Delivery phase planning and priority sequencing

You Receive

  • Finalised sitemap and template inventory
  • Functional and technical requirement summary
  • Content and UX direction document
  • Roadmap with indicative delivery timeline and budget range
  • Indicative budget ranges and delivery timeline
  • Statement of Work draft ready for approval

Outcome

A comprehensive website plan that brings teams together, clarifies direction, and provides a confident foundation for investment and delivery.

Option 3

Enterprise Website Strategy & Architecture

Best for: Complex ecosystems, multi-brand organisations, or large-scale platform transformations.

Duration 3–4 Week Engagement
Format Workshops, interviews and technical/content audits
From AU $9,900

Includes

  • Executive and departmental stakeholder interviews
  • Cross-site or multi-brand architecture planning
  • Advanced user journey and service mapping
  • Integration and data flow architecture review
  • Governance and workflow modelling
  • Content migration and consolidation strategy
  • Delivery phasing and resourcing guidance

You Receive

  • Enterprise-level sitemap and architecture blueprint
  • Technical and integration specification summary
  • Governance and workflow framework
  • Multi-phase implementation roadmap
  • Budget modelling and resourcing guidance
  • Board-ready strategy documentation

Outcome

A long-term digital architecture strategy designed to support growth, scalability and organisational alignment across teams and platforms.

    Our Website Discovery Process

    Step 1 Align

    Step 2 Explore

    Step 3 Define

    Step 4 Roadmap

    Step-2-Goal-Setting
    Step 1

    Align

    We begin by understanding your business objectives, target audiences and success measures. This ensures everyone is working toward the same outcomes and that the website direction reflects real business priorities.

    Step-1-Analytics-Audit
    Step 2

    Explore

    We review your existing website, user journeys and content structure to identify opportunities for improvement and areas that may require refinement during redesign or migration.

    Step-1-Audit
    Step 3

    Define

    We outline sitemap direction, key page templates, core features and integration needs, helping shape the structure and functionality of the future website.

    Step-4-12-Month-Analysis
    Step 4

    Roadmap

    We summarise findings into a clear website roadmap with recommended next steps, giving you a practical blueprint to confidently move into design and development.

    Need Guidance First?

    Not sure which option suits you? Book a complimentary consultation. We will help you determine the most effective starting point with no obligation.

    Coffee optional. Clarity guaranteed.


    Book a Website Discovery Session

    Who This Is For

    • Organisations preparing for a website redesign, rebuild or platform migration
    • Businesses entering a new growth phase or launching new services
    • Brands refining their positioning, messaging or target audiences
    • Teams experiencing low website performance or unclear user journeys
    • Companies needing stakeholder alignment before committing to design or development
    • Organisations seeking clarity on structure, features and priorities before investing further

    Why Partner With Us?

    Here’s why our clients continue to work with us.

    Why-Partner-With-Us-Industry-Expertise

    Industries Expertise

    Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.

    Why-Partner-With-Us-Operational-Excellence

    Operational Excellence

    We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.

    Why-Partner-With-Us-Bespoke-Solutions

    Bespoke Solutions

    Every health business has its own needs and goals, and your strategies should reflect that.

    Why-Partner-With-Us-Innovative-Services

    Innovative Services

    Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.

    Why-Partner-With-Us-Our-Clients-Are-Our-Partners

    Our Clients Are Our Partners

    We want you to be so impressed with your results, you’ll want to continue working with us.

    Why-Partner-With-Us-Transparency-Every-Step-of-the-Way

    Transparency Every Step of the Way

    We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.

    Meet the Agile Web Design Experts Behind Every Launch

    From rapid prototyping to front-end performance, our agile team pairs data-driven design with technical rigour. Each member brings niche expertise to deliver fast, effective website solutions.

    emma-photo-cropped

    Emma Carré

    Head of Design and Development

    With over a decade in digital strategy and delivery, Emma leads website design and development with a focus on measurable ROI. She blends SEO, CRO, and UX/UI expertise to create user experiences that convert, while building robust, scalable platforms that strengthen brand positioning and turn complex challenges into growth opportunities.

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    Jessica Huyen

    Lead Designer

    With 8+ years of experience in UX and interface design, Jessica helps businesses translate complex user needs into intuitive, results-driven solutions. She’s worked across a range of industries, from healthcare to SaaS, specialising in booking flows, CRO, and digital strategy. Her work combines a strategic mindset with clear, user-first design.

    Oleg-Tyutyunov-cropped

    Oleg Tyutyunov

    Senior Front-end Developer

    Oleg has been a Front-end Developer for the past 7 years, specialising in large-scale websites with custom components and performance optimisations. He believes that it is his team’s collective dedication and expertise that allows them to excel at each project they take on. He loves exploring new technologies during his free time as well as travelling, technics and sport.

    Connect via Email

    WHAT OUR HAPPY CLIENTS SAY

    “I strongly recommend Vine Design.”

    “They have a team of talented members who are a pleasure to work with and that will do their best at all times to deliver outstanding results. They have helped us design and develop a new website in a smooth and straightforward process that exceeded our expectations. We are looking forward to continue working with them in improving our digital presence.”

    Bruna Baeta

    Brand Manager, Banana Boat

    “A must for any growing business.”

    “Vine is the best, hands down. They are highly adept at challenging your thought processes and strategy, and go above and beyond to ensure you’re happy as a client, which is demonstrated in the results they deliver (this is a results-based business after all)! I’ve already recommended them to several businesses and will recommend them to anyone who asks.”

    Robin Marchant

    Head of Marketing, MedicalDirector

    “Experts in what they do.”

    “I’ve been lucky enough to work with Vine since they first started. They’re not just an agency but a part of our company and an integral part of our marketing team. I can’t recommend them highly enough, I don’t know what I’d do without them.”

    Nicole Godfrey

    Head of Marketing, LexisNexis
    Read More

    Client Success Stories

    Success Stories Background
    befrank-logo-black

    414

    %

    Month-over-Month Website Traffic Growth Post-Launch

    UX/UI Web Design & Development

    The new website has significantly boosted Be Frank’s online presence, with immediate and substantial traffic growth, ensuring that the brand is searchable and accessible just as their products hit the shelves. Read more.

    Lebara-Logo

    44

    %

    YoY increase in sessions

    Lebara Mobile originally had two websites: one for eCommerce, and one for informational content. The client approached Vine Design for assistance merging these domains, into one easy-to-manage platform. With our help, Lebara gained 22 new keywords in top three rankings. Read more.

    Childfund-Logo

    115

    %

    increase in organic traffic

    CRO UX/UI Web Design & Development

    When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.

    Stingose-Logo

    450

    %

    increase in organic traffic

    CRO UX/UI Web Design & Development

    Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Design was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.

    alcyon-linfield-logo
    Web Design & Development

    Linfield Pacific is the parent company of three brands: and all three websites needed a redesign. While the designs were done by an offshore agency, Vine Design provided project management services which were essential to the project’s completion. Read more.

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