CONVERSION RATE OPTIMISATION (CRO)
Traffic means little without conversion. CRO transforms visitors into customers by optimising on-site performance — from messaging and layout to user flow and micro-interactions.
At Vine Design, we apply data-led experimentation, UX insights, and iterative design to lift conversion rate, average order value, and retention. Explore our CRO insights and glossary to master the strategies that turn engagement into measurable growth.
Our Latest Posts On CRO
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A Breakdown Of CRO Jargon
Conversion rate
The proportion of visitors that complete the action you want them to take after viewing a particular section on your website.
Unique Selling Proposition (USP)
A USP is the value you can provide customers that sets you apart from your competitors. This can be leveraged to optimise your website content.
A/B testing
Testing alternate versions of elements and sections to identify the approaches that provide the best conversion rate.
Multivariate Testing (MVT)
Testing multiple elements and variables on a website or page to determine which generates the highest conversion rate.
Customer segmentation
Splitting your customer groups into segments that appeal to their different desires, behaviours and characteristics to provide an optimised experience for each user.
Personalisation
Customising a website’s experience for each user that visits your page, based on their previous data.
Sales funnel
The model that explains the customer journey: from becoming aware of your business to becoming a customer and making a purchase.
User intent
The reason that visitors have come to your site and what they’re looking to gain.
Bounce rate
The proportion of visitors that leave without browsing further or clicking on a link to another part of your website.
Copywriting
The practice of writing text for your website, which is designed to fulfil the objective of each page e.g. to convince readers to buy a product or book a consultation.
Readability
How simple and easy to read the text on a web page is.
UI
User Interface refers to the visual layout of a website and how users interact with the graphics, text, buttons and all the other features on a page.
UX
User Experience describes the experience users have on a website and how seamlessly and logically they can flow through the stages of a transaction.
CTA
Call to Actions are words or buttons that prompt visitors to perform a desired action like buying a product or signing up to your newsletter.
CTR
Click-Through Rate is the proportion of visitors that click on a CTA or specific link which indicates how successful your page is at converting users.
